Your website homepage is the front door to your estate agency business. It’s often the first impression users get of your agency and is a major factor in whether visitors choose to explore further or leave.
The good news is that if you’re using the Houzez WordPress theme you already have the tools to build a homepage that looks great, retains user’s attention, and utlimately converts them into leads.
This guide will show you how to design a Houzez homepage that not only looks professional but also obtains results.
Why Homepage Design Matters on Property Websites
A homepage isn’t just about style. It’s about trust, usability, and retaining the users interest as visitors decide within seconds whether they’ll stay on your website.
A high-performing homepage:
- Communicates who you are and what areas you serve
- Makes it easy for users to start searching for properties
- Encourages visitors to take the next step, be that contacting you, booking a viewing, requesting an appraisal, or signing up for email alerts
Key Elements of an Effective Houzez Homepage
1. Clear Headline and Value Proposition
Start with a clear statement that captures what you offer. For example “Find Your Perfect Home in Manchester” or “Expert Estate Agents in West London”.
This helps users instantly understand who you are and what you specialise in.
2. Search Bar Above the Fold
The property search bar on a property website homepage is one of its strongest features so be sure to place it near the top of the page so users can begin searching immediately. Keep the number of visible filters on the homepage to a minimum. They can always filter by more advanced options on the results page.
3. High-Quality Hero Image or Video
Use a large, appealing image that reflects your market area. This could be a skyline, a local neighbourhood, or a beautifully staged home. Keep it relevant and professional.
4. Featured or Recent Listings Section
Display a small, curated group of properties rather than everything in your inventory. Focus on popular or recently added homes. Use the “Featured Properties” widget or shortcode to show them dynamically.
Did you know?
If you’re using the Houzez Property Feed WordPress plugin, you can automatically import properties and keep your featured and recent listings section up to date.
5. Social Proof and Trust Elements
Build confidence by showing reviews and client testimonials. You can use Houzez’s Testimonials widget or create a section with photos and short quotes. Include partner logos or any professional memberships to further establish credibility.
Building the Homepage in Houzez
Houzez gives you two main ways to design your homepage:
Option 1: Using the Houzez Page Builder
If you’re using the built-in builder you can drag and drop modules like:
- Property Search
- Featured Properties
- Testimonials
- Call-to-Action banners
- Agent or Team sections
Reorder them until the layout flows logically, from introduction, to listings, to call to actions.
Option 2: Using Elementor
For even more control you can build your homepage using the Elementor page builder which integrates seamlessly with Houzez.
Visual and UX Best Practices
A clean, fast homepage will improve both user experience and search rankings.
- Keep it simple and avoid too many competing elements on the homepage.
- Use consistent branding. Stick to your logo colours, 2-3 fonts, and clear spacing.
- Optimise for mobile. Most visitors browse property listings on their phones.
- Compress images. Large photos can slow down your homepage. Use WebP or an image optimisation plugin.
SEO and Other Tips
Add a short text block introducing your agency and target area. For example “We specialise in residential property sales and lettings in South Manchester.”
Link internally to your main area or neighbourhood pages.
Read our guide on how to build area pages in Houzez for improved local SEO.
Include your business name, address, and phone number in the footer.
Use descriptive alt text for images and headings that include your target areas.
Start Building Today
A high-converting homepage isn’t just defined by how it looks but by how clearly it communicates what you’re about, how relevant it makes you look and how effectively it guides visitors.
Start with a clear headline, place your search bar prominently, showcase your best listings, and include simple calls to action that invite contact.
Keep it fast, mobile-friendly, and filled with trust-building details, and your homepage will become one of your most powerful lead-generation tools that not only looks great but consistently delivers results.