If you run a real estate website using the Houzez WordPress theme, you already know the power of beautiful property listings.
But to rank higher in local searches for phrases like “flats for sale in Shoreditch” or “estate agents in Manchester“, you’ll likely need more than individual property pages.
The secret? Dedicated neighbourhood pages and area guides that talk about the local area.
This guide shows you how to create them in Houzez to improve your local SEO and attract more buyers and tenants.
Why Neighbourhood & Area Pages Matter
Target specific local keywords
With area guides you stand a better chance of ranking for search terms like “London homes for sale” or “Estate agents in Birmingham“.
Provide valuable local content
Buyers and renters love detailed info about schools, transport, and nearby amenities.
Build trust
These pages demonstrate you know your stuff about the local area and build trust with your users.
Plan Your Neighbourhood Structure
Before creating pages, outline your target areas.
Start with major towns or cities that you operate in (e.g., London, Manchester, Edinburgh), then drill down to neighbourhoods or villages (e.g., Chelsea, Shoreditch, Leith).
Each area page should be unique to avoid duplicate content and be full of useful information such as schools, local amenities, transport links, and more.
You could even create lists like “Top Restaurants in Soho” and give your own opinions or reviews. This makes it feel even more personal.
Create Area Pages in Houzez
Houzez makes building these pages easy:
- In WordPress navigate to ‘Pages > Add New‘.
- Name the page after the area (e.g. Chelsea Area Guide).
- Use the Houzez page builder templates to add:
- A full-width banner image of the area.
- Content about the neighbourhood in question (schools, transport links, lifestyle).
- A property listing module filtered to show only listings from that area.
You can also create custom taxonomies or use property locations in Houzez (These can be created by visiting Real Estate > Cities) to group listings and feed them into these pages automatically.
Optimise Each Page for Local SEO
To make these pages as effective as possible be sure to:
- Use keyword-rich titles and meta descriptions
- Add internal links to other related neighbourhoods (e.g., “Also see properties in Kensington”).
- Houzez integrates with Google Maps. Include a map to show the exact area to increase engagement.
- Add photos of local parks, cafes or landmarks to make the page more appealing.
Automate Property Listings on Each Page
If you’re displaying properties on these area pages, you can use our Houzez Property Feed WordPress plugin to automatically import the properties.
Set up your property feed to assign the correct location field (e.g. “Chelsea”) during import and Houzez will automatically display only relevant listings on each neighbourhood page.
This ensures your area pages stay updated as new homes come on the market or old ones are sold.
Final Thoughts
Creating dedicated neighbourhood and area pages is one of the smartest SEO strategies for a Houzez-powered real estate website.
These pages target the exact phrases local buyers and renters search for whilst automatically showcasing the latest listings.
Start with your most popular areas and build gradually.