If you run a real estate website built with the Houzez WordPress theme, great SEO can make or break your success.
This guide shows you how to make sure your property listings rank higher on Google, attract buyers and tenants, and generate more leads.
Optimise Every Property Listing Page
When a property is entered, or imported automatically from your CRM, into Houzez, it creates a unique page and URL for each listing. Each of these pages contribute towards the sites ranking as a whole and each one should be seen as an important asset.
Use keyword-rich titles: Instead of “3 Bed Apartment,” use “3 Bed Apartment for Sale in Chelsea, London – Private Garden & Parking”.
Add location-based keywords: Include the city, neighbourhood, and property type naturally throughout the page and property description.
Use an SEO plugin
Adding an SEO plugin to your real estate website will help you follow SEO best practices and make your Houzez website easier for search engines to understand.
Two of the most popular choices are Yoast SEO and Rank Math. Both work smoothly with WordPress and the Houzez theme and will allow you to:
- Set custom page titles and meta descriptions
- Automatically generate and submit XML sitemaps
- Have control over which pages are indexed
- Provide you with social sharing previews so you can see how the property will look when shared
Make Your Website Lightning Fast
An improved Google PageSpeed Insights score means an increased chance of higher ranking, as well as a better experience for users that land on your website
Optimise images: Use images in the WebP format and compress images. You can either upload these straight into WordPress, or use a plugin to automatically convert existing images to WebP.
Enable caching: Plugins like WP Rocket or LiteSpeed Cache work well with Houzez.
Use a fast host: Choose reliable hosting that’s built for WordPress. You’ll be amazed at what a difference the server that you host on can have on your site’s speed.
Create Neighbourhood & Keyword Landing Pages
Build landing pages such as “Apartments for Rent in Shoreditch” or “Villas for Sale in Marbella“. On these pages add imagery and text specific to the property type and location in questions, and insert relevant properties.
These pages target high-intent keywords like “homes for sale in [city]” that people may search for.
Final Thoughts
SEO is one of the best long-term investments you can make for your Houzez real estate website. By combining on-page practices with helpful tools like an SEO plugin, you’ll keep your listings fresh, visible, and easy to find on Google.
Every small improvement helps your properties stand out and brings you closer to more views, more leads, and more sales.